Our Story
Every bag begins with one simple belief: great coffee should never be an afterthought.
It Started With Serving People
Before there was Spurred Up Coffee, there was The Rusty Spur.
What began as a food trailer was built on a simple belief: serve quality food, use the freshest ingredients we can find, and treat every customer with genuine hospitality.
Over time, we realized the coffee we served deserved the same attention.
If we were going to put our name on it, it needed to be coffee we'd proudly drink ourselves and confidently serve to our own family and friends.
That belief became the foundation of Spurred Up Coffee.
Today, every bag is selected with the same standards that built The Rusty Spur—freshness, quality, consistency, and a commitment to doing things the right way.
More Than Just Another Coffee Company
Spurred Up Coffee isn't just about what's inside the bag.
It's about slowing down long enough to enjoy a quiet sunrise, catching up with family around the kitchen table, fueling an early morning on the ranch, or sharing a fresh cup with friends after a long day's work.
Those moments may look different for everyone, but they all have one thing in common:
A great cup of coffee makes them even better.
That's what we're here to deliver.
Crafted to make every morning a little better.
THE SPURRED UP PROMISE
Every bag we sell is backed by five simple promises:
☕ Freshly Roasted
Coffee selected for exceptional flavor and freshness.
⭐ Specialty Quality
Premium coffee chosen for consistency and taste.
🤝 Western Hospitality
Treat every customer the way we'd want to be treated.
🌄 Inspired by Ranch Life
Built on hard work, integrity, and genuine hospitality.
❤️ Coffee We'd Proudly Serve
If we wouldn't proudly drink it ourselves, we won't sell it.
Looking Ahead
Spurred Up Coffee is still just getting started.
What began with serving customers through the window of The Rusty Spur has grown into something we're incredibly excited to share.
Our vision is simple:
To build a coffee company known for exceptional coffee, genuine hospitality, and the Western values that inspired it.
As we grow, our commitment will never change. We'll continue searching for outstanding coffees, working with trusted roasting partners, and making every decision with one question in mind:
"Is this something we'd be proud to serve our own family and friends?"
Whether you found us through our food trailer, discovered us online, or someone handed you your very first bag of Spurred Up Coffee, we're grateful you're here.
This is only the beginning.
We're glad you're riding along.
Crafted to make every morning a little better.
Wherever the day takes you, start it well.
— Spurred Up Coffee Co.